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Havana Club expands its market

The participation of 45 bartenders from 43 nations, at the 11th edition of the 2016 International Havana Club Grand Prix, corroborates the increasing rise of the prestigious Cuban trademark in the main world markets.


7 de junio de 2016 - Taken from Opciones

The participation of 45 bartenders from 43 nations, at the 11th edition of the 2016 International Havana Club Grand Prix, corroborates the increasing rise of the prestigious Cuban trademark in the main world markets, where the most demanding clients prefer the genuine Cuban rum.

Such preference is not casual: thousands of foreigners from all-round-the-world visit the main tourism centers in Cuba, now encouraged by the new relations between the States and the Caribbean Archipelago.

Present in over 125 markets, the Cuban rum is 21st at the world ranking, in spite of not being sold in US due to the restrictions of the blockade.

During the Havana Club 2016 Grand Prix of Cocktail, which took place at the Hotel Nacional de Cuba, bartenders explained the new possibilities of mixing the ingredients of different world regions with Havana Club rum, in order to satisfy the most exquisite markets as Greece, Japan and Argentina.

Havana fusion

Sergio Valdés Dorta, Director of the Market Development Department of the company, said the the Grand Prix program focused, this time, on the so-called Havana Fusion Cocktail Bar, "because the Cuban culture is a fusion of different parts of the world, and we would like to move this to the drinks' universe; so competitors have the challenge of preparing Cuban classic cocktails by using popular products from these nations, which led to a new cocktail".

He meant that the participants were very enthusiastic during their tour to Havana markets, in search of fruits and other natural products they used in their combinations.

"On this occasion, he stated, we scheduled the event for a week, to encourage its participants to join other side activities so they could obtain more information and training about the Cuban culture and history, and, above all, about the bartenders' doing, as well as their experiences and knowledge on the Cuban rum".

They also took part of seminars taught by prestigious Cuban and foreign experts, while they visited outstanding sites of the Cuban capital: so famous bars like La Bodeguita del Medio, Floridita, Sloppy Joe’s, and other new bars run by self-employers.

Moreover, they went to other renown restaurants, to know first-hand about the Cuban cuisine, its traditional dishes and, especially, about the novelties of the Cuban rum; likewise, they did pairings with the tobbaco and visited the biggest bootleg of the Havana Club trademark in San José de Las Lajas, where they observed all related with its process of production.

The visitors talked with rum masters and other specialists at the factory, to know, in detail about the industrial process of the old and genuine Cuban rum, which, according to Valdés Dorta "enriched and provided them knowledge and culture on rum, at a time, it kept them interested in it all the time".

Similarly, they shared criteria and experiences as regards to the new forms and preferences of cocktail consumers in different regions and updated knowledge about the current trends in Asia, Europe and America, on what is happening in these and other important markets.. "This way, he affirmed, they set up the necessary consistency among bartenders in the world".


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