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Cuba and its Country Brand

Cuba will soon have its country brand, a visual identity element used to highlight, worldwide, its identity as a nation of goods and services, which, in our case, will be extended to other fields as culture and education.


25 de mayo de 2016 - Taken from ACN

Cuba will soon have its country brand, a visual identity element used to highlight, worldwide, its identity as a nation of goods and services, which, in our case, will be extended to other fields as culture and education.

During the activities that took place today as part of the 1st Havana Design Biennial and which started last monday, in the sub-venue of Camaguey, Gisela Herrero, director of the National Design Office -known in Spanish by ONDI- declared that the use of the country brand was already approved by the Cuban government.

In this regard, she added that the image is made of a red triangle with a white star at its center, similar to the main elements of the Cuban flag, already positioned within the visual universe, that, for several years it has identified the Caribbean nation as a tourist destination.

Herrero explained that the country brands are usually used to identify business opportunities, to foster foreign investment and promote tourism, though it is expected that ours goes much further, since it expresses other values of the society.

However, the guidelines for the management and implementation of this brand, which do not only correspond to the ONDI are still to be outlined; although it might be that some sectors like biotechnology, foreign relations, health, sports, culture and packing design will also have it as their visual image.

The Cuban official also announced the approvement of the brand project at the conference on the challenges of design in Cuba, where this discipline must be entrhoned as part of a coherent and inclusive policy, not as an elite, which helps to increase life quality and national identity.

The Havana Design Biennial closes in Camagüey and Santiago de Cuba this May 25.


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